Michael O'Callaghan

Michael is a highly skilled senior marketing executive with over 25 years experience in the global TMT sector. He has an impressive track record of developing and implementing marketing strategies and plans to launch new products, enter new markets and introduce or revitalise brands. His experience encompasses the full spectrum of marketing and marketing services. Michael has built and led strong and successful, multi-cultural and multi-national teams.

His early career was with British Telecommunications (BT) as a Project Manager in their Technology division. Following an MBA at the London Business School Michael moved to BT's Strategy and Marketing team and then on to Aeronautical & Maritime as a Board Director of their Jetphone subsidiary. He has worked in senior roles for some major global companies in the ICT sector.

Most recently Michael has worked as a Consultant advising and supporting organisations to identify and achieve their business goals. Recent projects include:

Rebrand and re-launch Vodafone Ghana
Research into UK high tech for a Sector Skills Council
Tech-Mahindra working on BT Vision

Highlights in his successful career include:

Leading a $5m marketing programme to rebrand and re-launch Vodafone Ghana following the company's acquisition of a local operator. Assessed as one of the most successful projects in the history of Vodafone Group.
Commended for successful market launch of Orange devices across the UK.
Gaining approval for a strategic marketing initiative at 3's Marketing and Strategy Committee, then leading the successful implementation.
Project managing the launch of a new SME broadband offering "Bulldog IP Leased Line" with high capacity broadband, IP Telephony.
Leading the creation of new market propositions in broadband and fixed-mobile convergence for Orange UK.
Carrying out a major review of channel strategy for Orange UK which showed how channel incentives must be set as a function of product profitability.
As a marketing programme manager at BT exceeded revenue target by 40%. Cut waste by £45k in full year.
As a member of the corporate strategy team at BT prepared for a major acquisition - value circa £10 billion.